Explore My Resources
Explore the tools I’ve created just for you—the brand builders with big dreams and humble beginnings. These resources are designed to help you build authentic connections with your audience, with a focus on branding, packaging, and eCommerce.
FOR BRAND BUILDERS: KNOW YOUR AUDIENCE, BUILD YOUR BRAND Want to craft a brand that feels like it was made just for your ideal customer?
✨ Target their habits and values Uncover the behaviors and beliefs that drive their decisions.
✨ Shape spot-on messaging Speak your audience’s language with messaging that grabs their attention.
✨ Sync your brand to real customer needs Craft a brand identity that connects and converts.
Grab my CHATGPT TOOL 🔗→ Here
Got a Product Idea You’re Ready to Launch? 🚀 Be the first to access my FREE 3-Day Email Course and discover how branding can turn your product into an unforgettable sensation.
🎯 Know Your Audience Like Your Best Friend Understand their needs, desires, and what makes them click.
✨ Shape Your Brand’s Unique Personality Create a brand that’s authentic, memorable, and irresistible.
🎁 Design Packaging That WOWS Learn how to make your unboxing experience as magical as your product.
Ready to Take the Leap? 👉 JOIN THE WAITLIST
Your Designer
The Face Behind DEIA.
Hi, I am Deidre. Love that you landed on my website and are now interested on working on your brand, dreams and future. Nothing gets me more excited than budding up with established and new brands who are ready to follow their own dream. There is a super power in this and I see you!
In my eyes, concept is everything. Why? It gives you direction, helps forge stronger connections, and allows you to own your unique ways of working and creating—by being authentically you.
And the best part? This shouldn’t feel like hard work—it should come naturally to you and your business. So, how do we unlock this magic? Strategy, babe. It’s all about knowing you— your why, your people, your dreams, and all the other fun stuff.
And that’s why I have created this package, including everything you need for now to get started or to take your brand to the next hight.
Resources for product founders
1.Shopify: My Ride-or-Die for Product Founders
Why I Love It: Easy-to-use interface, endless apps to scale your business, sleek and customizable designs, and rock-solid stability (it’s the Mac of e-com platforms!).
How It Helps: Perfect for creating a store that grows with your brand, whether you’re just starting or ready to hit seven figures.
Get Started: Sign up for Shopify
2.Klaviyo: Email + SMS Marketing That Converts
Every product-based business needs powerful email and SMS campaigns, and Klaviyo is the gold standard.
Why I Love It: Built for e-commerce, it integrates seamlessly with Shopify to deliver hyper-targeted messages that drive sales.
How It Helps: Automate abandoned cart emails, segment your audience, and track ROI from your campaigns—all in one place.
Get Started: Try Klaviyo for free
3. Noissue: Sustainable Packaging That Wows Make an unboxing experience that customers will remember and feel good about.
Why I Love It: Customisable, eco-friendly packaging options that align with your brand values.
How It Helps: Stand out with beautifully branded mailers, tissue paper, and stickers—all while keeping sustainability in mind.
Get Started: Design your custom packaging
Resources for service founders
1.Squarespace: My Ride-or-Die for Service Businesses If you need a professional website without the headaches, Squarespace has your back.
Why I Love It: Stunning, mobile-friendly templates, an easy-to-use drag-and-drop editor, and all-in-one features like scheduling tools, portfolios, and blogs.
How It Helps: Perfect for showcasing your services, building credibility, and letting clients book or contact you seamlessly.
Get Started: Build your Squarespace site
2.Flodesk: Effortless Email Marketing for Service Pros Email marketing is the secret weapon of service founders, and Flodesk makes it stunningly simple.
Why I Love It: Beautiful, customizable templates that actually look good in inboxes, plus an intuitive editor that’s perfect for non-techies.
How It Helps: Build automated workflows, send newsletters, and grow your audience with email campaigns that reflect your brand.
Get Started: Try Flodesk today and receive 50% for the first year!
3.Notion: The Ultimate All-in-One Workspace Keep your business organized, streamlined, and stress-free with Notion.
Why I Love It: A flexible platform for task management, client onboarding, process documentation, and brainstorming—customize it however you like.
How It Helps: Create workflows, collaborate with your team, and manage client projects all in one place.
Get Started: Explore Notion
Courses I've done
Packaging Course by Laura Evens
This course was a deep dive into creating impactful, memorable packaging that resonates with customers. I learned the importance of understanding the psychology behind packaging, choosing the right materials, and making sure every detail of the design aligns with the brand’s message. I apply these insights by crafting packaging that not only stands out on the shelf but also creates an emotional connection with the customer.
Concepts That Convert by Laura Evens
Through this course, I learned how to create compelling brand concepts that drive sales and customer loyalty. It taught me the critical elements of designing a brand’s visual and emotional identity, ensuring it speaks directly to the target audience. I now use these principles to develop brand strategies that are not just visually appealing but also strategically aligned to convert leads into loyal customers.
Media College Amsterdam (Graphic Design Study)
At Media College, I honed my skills in graphic design, learning the technical and creative aspects of the craft. The program covered everything from typography to layout, color theory to digital design tools. This foundation has been essential in my ability to create clean, professional designs that communicate my clients’ messages clearly and effectively.
Shopify Course by Squarestylist
This course gave me the tools to create high-converting, user-friendly eCommerce websites.
I learned how to optimise product pages, streamline the checkout process, and integrate design with functionality to provide a seamless shopping experience. I apply these techniques to build Shopify stores that not only look great but also convert visitors into customers.