Transform Your Product Idea Into An Irresistible Brands Through Strategy-First Design.
From Visionary To Vessel - A Offer For Product Based Brands
Launching 24th February 2025 — ONLY 4 spots available, tap the link to more about the details, get exclusive access to my product founder check-list and get early access!
Let me guess: You’ve been juggling product development while struggling to create a brand that truly stands out. You’ve tried piecing together DIY designs or working with freelancers, but nothing helps your product fly of the shelf.
The truth is, without a strong, professional brand, you’re leaving your audience uncertain—and missing out on the trust and connection that drives sales. It’s time to launch with clarity and confidence.
BETA OFFER COMING SOON - 24 FEBRUARY 2025 🔜
Does this sound familiar?
IS THIS THE PACKAGE FOR YOU?
You are a product-based business owner, either established or new,
ready to make your product the star of your brand:
Boutique Store Owner
You’ve got your products ready, but now you need a boutique-style packaging system to house the different brands under your umbrella. Whether it’s custom tissue paper, branded mailers, or elegant gift boxes, you know presentation is everything in retail.
Emerging Skincare Founder
Your formula is perfected, but your packaging... not so much. You've got those samples ready to go, but your brand identity isn't reflecting the quality inside the bottle. We'll create a cohesive look that stands out on shelves and social media, starting with your hero product (with easy options to expand your line later).
Starting Fashion Brand
You've got the designs, the manufacturer, and the vision – now you need the brand that matches your ambition. From hangtags to packaging, we'll create a fashion-forward identity that positions your brand for success from day one. Perfect for those ready to launch their first collection with impact.
Artisanal Creator
Your creative, have a big vision and want your brand + packaging to showcase you and your vision! Whether it's specialty teas, small-batch pottery, or gourmet spreads, we'll create packaging that preserves tradition while appealing to modern markets. Ideal for food artisans ready to move from farmers' markets to retail shelves.
What’s Included:
Concept Development
Everything you need to create a product-based brand that stands out and connects. Following your Explorer Package, we’ll refine your creative direction and craft a brand identity that places your hero product at the forefront—ready to captivate your audience and elevate your market presence.
THIS INCLUDES →
+ The Explorer Package: My 3 day brand audit including: 1 hours workshop, honing in on your why, goals, research of audience and competition and positioning.
+ 1 Creative Direction: A clear, cohesive vision for your brand based on the research done during the explorer package.
+ 1 Over-arching Brand + Packaging Concept: Designed to make your product shine.
+ Logo Suite: Primary logo, secondary logo, and submark.
+ Custom Colour Palette & Typography: Tailored to your brand’s voice and vision.
+ Essential Brand Elements: Icon, pattern, and supporting visuals.
+ Brand Style Guide: Comprehensive guidelines to maintain consistency across all platforms.
Concept Development
Print Ready Packaging Design, with the Mockups
We’ll create all the essentials for a packaging design that attracts your ideal audience, makes a bold statement in your industry, and communicates your brand’s heart and soul. From creative direction to print-ready files, you’ll leave with everything needed to bring your packaging to life.
THIS INCLUDES →
+ 1 Packaging Concept: A standout design tailored to your product and brand vision.
+ 1 SKU Variation: A cohesive variation of your primary packaging design.
+ Print-Ready Files: Files prepared and optimised for production.
+ Basic Mockups: Realistic visualisations of your packaging.
+ Technical Specifications: Guidelines to ensure flawless production.
Packaging Essentials
Ready Set Go!
Top make sure you are launch ready this packages includes the basic essentials to get you and your business launch ready. From here you can go all in on hyping things up, to launching the product based business of your dreams.
THIS INCLUDES →
+ 3 Social Media Templates
PAY IN FULL BONUS
+ 1 Newsletter setup in Flodesk.
Launch Ready
For Brands with Multiple Products
If your brand includes more than one product, this package will address the overall packaging line to ensure consistency and impact. However, only one packaging concept and one SKU variation will be fully prepped for print during the 3-week process.
Additional SKUs or packaging designs can be seamlessly added after the package is complete through Design Intensives. These one-day sessions allow us to expand the initial concept into additional products while maintaining a cohesive and professional look across your entire product line.
But.. I have more products?!
WHAT IF …
From tumbleweeds to full carts: With a bold, cohesive brand identity and packaging that stands out, you’ll capture attention and build the trust that turns browsers into buyers.
Engagement that actually connects: We’ll craft a brand that resonates deeply with your audience, so your posts don’t just get likes—they spark conversations and conversions.
More time, less stress: Our 3-week process is streamlined and efficient, giving you the clarity and direction you need without pulling you away from your business.
Sales that scale: By designing with your hero product and goals in mind, we create a brand experience that drives customer loyalty and positions you for sustainable growth.
Confidence to show up online: With a clear visual identity and messaging foundation, you’ll know exactly how to present yourself and your brand, removing the fear of being seen.
you can stop feeling stuck, coping and start feeling at home in your own professional brand
You don’t need another DIY logo or a piecemeal strategy — you need the Visionary To Vessel.
Build a brand that excites you, inspires your community, and positions you as
the leader your audience needs.
I am going to offer 4 BETA spots — join the waitlist and get access to the earliest prices, exclusive bonuses, and a head start before we officially launch on 10 February 2025.
Why the Visionary To Vessel is unlike any other branding service
The Visionary To Vessel isn’t just about creating a pretty brand—it’s about
crafting a product-based identity that’s built to grow and thrive.
Product-first approach
Product-first approach: Your hero product takes centre stage. Every decision we make—from logos to packaging—is about showcasing your product and positioning it for success.
Custom design
You’ll leave with a unique brand identity and the tools to grow, but nothing about this is “paint by numbers.” This is branding your way—designed to fit your vision and your goals.
Hands-on and collaborative
We work together to build a cohesive brand experience, so you feel confident showing up and scaling your business long after we wrap.
Intensive by design
In just three weeks, we dive deep into your brand, create a bold visual identity, and execute a packaging concept—without dragging the process out for months.
Practical and impactful
Alongside your branding, you’ll gain clarity and strategy—frameworks that make every next step feel purposeful and seamless.
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Starting your project is simple! Just click the “Enquire Now” button and fill out the form.
Within 2 days, I’ll get back to you to schedule a free discovery chat. During this meeting, you can ask me anything—get to know me, discuss your project, and dive into the process.
After that, we’ll book your Explorer Package + Sprint and get things rolling!
What This Looks Like …
THE PROCESS
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Once your explorer package has been booked, you will be offered a slot in my agenda. (suiting you agenda). The Explorer Package is a 3 day Brand Audit: think deep conversations, research and creative direction. No revisions included. (can be added for 120$ if needed)
For additional SKUs or packaging variations, clients can book a Design Intensive to expand the concept into additional products seamlessly.
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Now before we can start your project, I will need things like: finalised brand name and product, copy (maximum 1 SKUs) and finalised product packaging formats and dimensions.
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We kick off the design process with a product hero perspective, ensuring your product takes centre stage.
Day 1-3:Develop one creative direction on pack, including primary and secondary logos, icons, submarks, colour palette, pattern and typography.
Day 4-5:
Present 1 identity + packaging concept.
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Day 8-9
Refine Identity + Packaging concepts after feedback.
Design essential brand elements social media templates + newsletter
Create basic packaging mockups and technical specifications.
Final presentation
Day 10-12
Finalise packaging design and prepare print-ready files.
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Week 3 is all about the wrap-up of all deliverables.
Your Designer
The Face Behind DEIA.
Hi, I am Deidre. Love that you landed on my website and are now interested on working on your brand with me. Nothing gets me more excited than budding up with established and new brands who are ready to follow their own dream. There is a super power in this and I see you!
In my eyes, concept is everything. Why? It gives you direction, helps forge stronger connections, and allows you to own your unique ways of working and creating—by being authentically you.
And the best part? This shouldn’t feel like hard work—it should come naturally to you and your business. So, how do we unlock this magic? Strategy, babe. It’s all about knowing you— your why, your people, your dreams, and all the other fun stuff.
And that’s why I have created this package, including everything you need for now to get started or to take your brand to the next hight.
STILL NOT CONVINCED?
TAKE IT FROM MY PAST CLIENTS
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The Explorer Package gives us the strategic foundation needed to make your sprint successful. It ensures we hit the ground running with clear direction and purpose.
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The Creative Expedition is designed to focus on one hero product and its packaging to establish a cohesive brand foundation. If you have additional SKUs or need variations, you can book a Design Intensive to expand the concept seamlessly.
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Q: How many revisions are included in The Creative Expedition?
A: The package includes up to 2 rounds of revisions per phase. These revisions are for minor adjustments, such as colour tweaks, typography changes, or layout refinements.Q: Can I request bigger changes to the design?
A: Conceptual changes or significant adjustments to the creative direction must be made during Week 1, as this is when we solidify the overall brand and packaging concepts. After this stage, revisions are limited to refining the approved designs.Q: What happens if I need more revisions or want to make larger changes later?
A: If additional revisions are required or you decide to explore a new direction after Week 1, these can be accommodated through a separate Design Intensive or billed at an hourly rate.Q: How do revisions fit into the timeline?
A: Revisions are designed to be completed within the allocated project timeline to ensure on-time delivery. All feedback must be submitted within 24 hours of receiving the initial design to keep the process on track.Q: What is considered a revision versus a new design?
A: Revisions include minor adjustments to existing designs, like font changes, small layout tweaks, or colour updates. Requests for new concepts or major shifts in direction are not considered revisions and will require additional time or sessions. -
Yes! During the Explorer Phase of your project we will discuss this and map out a roadmap for your brand to follow afterwards. For more information about website developments have a look at my pricing guide. ✨