For the wild, the unique, the curly kind—those who embrace their own way of being. A haircare brand made from real ingredients, by a family who want to serve the wild and free from their garden full of honey and wildflowers
Wildkind is a conceptual brand brought to life to explore what it means to create a haircare experience rooted in nature, individuality, and storytelling.
This project began with a simple idea: what if your haircare could feel like tending a garden—nourishing, sensory, and made with care? From that seed, Wildkind grew into a visual and tactile world for curl care that celebrates natural texture and elevates daily rituals.
At its heart, Wildkind is a love letter to those who want to embrace their curls fully and naturally, with formulas inspired by ingredients grown and processed in-house—from wildflowers to honeybee botanicals.
The Honey Bee Range. A collection for the thick curls: a deep nourishment, rich oils, and healing honey for curls that crave moisture, weightless definition, and
shine. Inspired by the wild honeybees in our imagined garden, this range uses warm tones, embossed hexagonal textures, and playful round caps to express richness, care, and strength.
The Wildflower Range. A collection for the finer curls: lightweight, hydrating, and floral—this range was made for soft, delicate curls needing bounce, lift, and love. Inspired by the effortless beauty of wildflowers, the visual identity features botanical overlays, translucent finishes, and a palette that evokes petals and spring air.
With this all said I am also super exited to share with you that this project has been selected by DesignRush for The Best Fashion and Beauty Packaging Designs.