Woman with curly hair surrounded by bees.
Wildkind haircare product lineup featuring colorful bottles and jars, including shampoos, conditioners, hair oils, and hair masks. Each product has distinct vibrant packaging and branding.

For the wild, the unique, the curly kind—those who embrace their own way of being. A haircare brand made from real ingredients, by a family who want to serve the wild and free from their garden full of honey and wildflowers

Wildkind is a conceptual brand brought to life to explore what it means to create a haircare experience rooted in nature, individuality, and storytelling.

This project began with a simple idea: what if your haircare could feel like tending a garden—nourishing, sensory, and made with care? From that seed, Wildkind grew into a visual and tactile world for curl care that celebrates natural texture and elevates daily rituals.

At its heart, Wildkind is a love letter to those who want to embrace their curls fully and naturally, with formulas inspired by ingredients grown and processed in-house—from wildflowers to honeybee botanicals.

The Honey Bee Range. A collection for the thick curls: a deep nourishment, rich oils, and healing honey for curls that crave moisture, weightless definition, and

shine. Inspired by the wild honeybees in our imagined garden, this range uses warm tones, embossed hexagonal textures, and playful round caps to express richness, care, and strength.

The Wildflower Range. A collection for the finer curls: lightweight, hydrating, and floral—this range was made for soft, delicate curls needing bounce, lift, and love. Inspired by the effortless beauty of wildflowers, the visual identity features botanical overlays, translucent finishes, and a palette that evokes petals and spring air.

With this all said I am also super exited to share with you that this project has been selected by DesignRush for The Best Fashion and Beauty Packaging Designs.

Promotional image for Wildkind haircare products featuring shampoo and conditioner bottles, a woman's face with curly hair, and flowers.
The image showcases a set of four colorful haircare products from the brand Wildkind, labeled as "The Wildflower Range." The collection includes shampoo, conditioner, a hair oil, and a hair mask with vibrant pink and orange packaging.
Promotional image for Wildkind's "Wildflowers" hair care collection. Features pink clipboards with product description amidst a garden setting, showcasing four colorful bottles in the foreground.
Close-up of a droplet of hair oil against a pink background with the text 'Wildflowers Hair Oil' overlayed.
Close-up of a person with curly hair surrounded by bees, set against a clear blue sky, promoting Wildkind's HoneyBee haircare products, including Hydration Shampoo and Conditioner.
Yellow bottle of Wildkind haircare honeybee hair oil, 150 ml, with round cap on light background.
Close-up of a woman with eyes closed and curly hair, surrounded by bees, promoting HoneyBee hair products for thick curls. Text describes the collection's moisturizing and nourishing benefits.
The image showcases "The HoneyBee Range" haircare products by Wildkind. It includes a hydration shampoo, conditioner, hair oil, and hair mask in colorful bottles and jars with large spherical caps, designed as a front of pack design concept.