WILDKIND

Over the past few months, I’ve had the privilege of diving deeper into the world of AI image creation and exploring how text can be transformed into powerful visuals. A key inspiration on this journey has been Laura Evens' course, Concepts That Convert —a resource that sparked the creation of this project: Wildkind.

While this project is still evolving (and I might add more to it in the future), I’m excited to share some of my favourite elements so far.

Wildkind was born from a desire to celebrate wild, thick, untamed hair—not to tame it, straighten it, or fight its natural frizz, but to embrace it fully. Inspired by the raw beauty of nature and the individuality of our hair, this project combines earthy aesthetics, bold design choices, and functional elegance to create a shampoo line that feels both premium and deeply personal.