CURLY GIRL HAIRDRESSER

THE CURL CO.

Project Scoop: Brand Audit, Identity and Social Media Templates

The Curl C. a female-only salon, draws inspiration from the vibrant spirit of the 60s, offering specialized services for frizzy hair to all women. At The Curl Co., the focus is on providing a space where clients can unwind and embrace their authentic selves, without drastic transformations, but rather by gaining control over their hair. To amplify this sense of freedom and self-expression, we developed a concept inspired by the flower power era.

Our collaboration with The Curl Co. involved creating a visual identity that embodies playfulness, vibrant colors, and a touch of rawness. We ensured that the visual identity seamlessly aligns with the salon's interior, featuring funky patterns, bold typography, and a palette of old-school, eye-catching tones. By merging these elements, we successfully crafted a cohesive experience that captures the essence of The Curl Co., inviting clients to step into a world where individuality and self-care reign supreme.

Project is a passion project.