For the beauty lovers who crave a ritual—where creativity meets care, and nourishment becomes part of the routine.
Alia is a nail polish brand that marries wellness with beauty, transforming everyday nail care into a luxurious self-care ritual. Infused with high-quality ingredients and a signature floral scent, every formula is crafted to be free from harsh chemicals—prioritising both safety and indulgence.
We created a vibrant yet sophisticated brand identity for Alia that blends playfulness with modern elegance. From a contemporary typeface to a richly layered colour palette, each element reflects the brand’s youthful, expressive spirit.
The packaging design is more than just visually captivating—it tells a story of intentional care, highlighting Alia’s commitment to enhancing beauty routines responsibly. Every touchpoint is designed to evoke joy, confidence, and creativity.
To bring the concept to life, we pushed boundaries through AI-generated mockups, allowing the vision to unfold across tactile, imaginative applications. The result is a brand that not only looks beautiful—but feels meaningful in the hands of its users.
